Pattern Recognition for People and Organizations in Motion
Creative direction that maps the architecture behind your walls to find the deeper patterns that reveal your next chapter using design facilitation, coaching and research.
Whether you're navigating career transition, building innovation capability, or designing life partnership, we help you see connections others miss.
Nuanced. Resilient. Holistic.
Nuanced. Resilient. Holistic.
NRH method
Strategic guidance for people and organizations navigating major transitions.
You don't need more deliverables. You need someone who can see patterns you're missing and help you design what comes next. Someone who spots insights across different industries and applies them to your specific situation.
We help you move through uncertainty with clarity instead of forcing your way through. Strategic thinking with psychological safety. Cross-industry insights with deep understanding of how change actually works.
This is where we help you design your next chapter—at whatever scale you're navigating transition.
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Why, Lu?
I see systems others miss. Always have.
With fifteen years as a founding strategist and designer across consumer, B2B, and industrial markets globally, I've been the one mapping cultural forces before they show up in quarterly reports. I have the tools to see what's shifting underneath the surface, and balance that with a creative streak a mile long.
I've built and rebuilt; I know what it takes.
Ethnographic foresight, cultural intelligence, innovation strategy. And also: navigating burnout, career transitions, and the gaps between creative integrity and business impact.
I've walked through corporate systems that don't know how to use non-traditional gifts. I've learned to code-switch while keeping my creative voice.
Now I bring that pattern recognition to people and organizations ready to architect their next chapter.
This isn't business advice from someone who's only seen business. This is strategic guidance from someone who has designed across industries, navigated transitions, and understands the creative process and the business ones.
Strategic thinking with a systems perspective. Creative direction for life’s transitions.
NRH is a design firm for becoming.